1. (adjective) growing out of place, self-sown, wild.
Māori Dictionary
From a Māori (Indigenous to New Zealand) perspective, health is not confined to the treatment of illness but also includes the philosophical concepts, structures and cultural practices of self-determination, identity and connection with the environment as key aspects to improve the wellbeing and quality of life.
On the other hand, the concept of “tourism” is just a new word for an old practice—manaaki tanga, or mutual respect between host and visitor.
At Tūwā, we embrace those simply but powerful concepts from the Māori culture to ensure that our sport and tourism projects in Barcelona, provide safe and healthy physical activity experiences that enhance our beautiful Catalan culture, and respect the values and lives of both our clients and residents.
This way of understanding wellbeing also invites us to rethink how we move through places like Barcelona: not as consumers of experiences, but as participants in a living community. For us, every activity is an opportunity to care—caring for the body through movement, caring for the land by reducing impact, and caring for people by fostering trust, listening and inclusion.
That is why Tūwā designs sport and tourism experiences that feel local, respectful and meaningful, where the pace allows connection and the route has purpose. Because when visitors and residents share spaces with mutual respect, the city doesn’t get “used”; it gets valued—and that is where circularity becomes real.
CIRCULARITY represents an economic model that, applied to the tourism sector of events, in all its manifestations, is capable of supporting the economic development of tourist destinations without putting at risk the sustainability of the planet.
The circularity applied to sports tourism events integrates the reduction of the use of energy factors and natural resources, reusing the waste generated in the activities carried out, either as products directly or as components of other products; and as a differential element with other sectors, the reuse of knowledge of the local workforce, through synergies between institutions and local sports organizations. This human element becomes key to the rooting of events in the territory and its connection with cultural values.
